Video marketing trend in 2016 is maturing with a huge market share, serving both B2B and B2C campaigns. This form of visual content is the most potential way of encouraging one’s purchase decisions as well as increasing their website involvement. At present, the personalized videos seem to have secured the visitors far more than other forms of content marketing strategies.
“Connect to the right user intent via the most exciting, engaging and meaningful videos.”
Check out some facts on online videos. It will help you better understand the importance of video advertising.
Some mobile phone video viewers are expected to be 50% more to increase the traffic than any other content strategies.
For example,
The statistic is a huge anticipatory momentum for both eCommerce stores and service websites to use video marketing as their key lead generation trick in coming years. With an ever number of increasing mobile users, their willingness to consider the video content seems to be strongly emerging too.
Such data on video viewing penetration (amongst particular age groups) can drastically create great opportunities for businessmen/video marketers to make inspiring videos (based on different choices/demands/necessities) and target the age-specific audience.
It is an amazing hike every year. Can you expect the pace the graph would yet grow in future with video marketing popularity?
“Overall, the video is forecast to account for 35% share of advertiser’s online display budgets in 2012, up from 27% this year. December 2011” – CMO Council
“Meanwhile, according to Break Media, advertisers increasing their video ad spend in the next year say the dollars will come not just from non-video display budgets (45%) and overall advertising budget growth (38%), but also from TV (32%) and print/outdoor (25%) budgets. December 2011.”
At the same time, “Video spending is high around 63% for B2B campaigns. Video on a service page can increase the conversion by 80%. The success with video marketing is experienced by 82% of B2B marketers”. – Vidyard
Ensure the below steps be followed before you launch your video:
Making a purposeful video more likely considering the right user intent can surely convey your business goals.
By adding videos on your website or any online branding platform, you can make your service more noticeable and therefore highly ranking in search engines too.
Conclusion,
Video marketing has managed to secure its biggest market share to date. Now is your turn to ensure the right audience with the right video marketing strategy that can deliver the most personalized user experience as well as increase the sales.
So, how are you planning your video marketing strategy so far? Let us know in the comments. If you need any help or advice, contact our digital marketing experts. We’re more than happy to help.
Image Sources: http://goo.gl/nkxVJ
